The Successive Approximation Model (SAM)


SAM is an Agile-compatible approach to the development of instructional products. It exhorts iterative development and emphasizes collaboration between developers, stakeholders, and end users (learners). In this course, you'll explore how you can use SAM to generate more impactful learning experiences for your organization.

Michael 2019

Dr. Michael Allen

Inventor of SAM

For 45 years, Dr. Michael Allen has been a pioneer in defining unique methods of instructional design and development to provide Meaningful and Memorable learning experiences through “true” cognitive interactivity. He is the founder and CEO of Allen Interactions.

He is a prolific writer with nine published books on designing effective e-learning solutions, including Leaving ADDIE for SAM and Michael Allen’s Guide to e-Learning (2nd edition). Find these and more of Dr. Allen's books in the Allen Academy Bookstore.


Steve Lee


Steve Lee has over 25 years’ experience as an award-winning instructional designer, e-Learning developer, project manager, instructor, and agent of organizational change. Mr. Lee is an expert in the incubation and development of internal Learning & Development teams, and a trusted adviser to numerous world-class companies, including Boeing, Microsoft, Hilton Worldwide, Google, Yahoo, Apple, HSBC, Toyota, and Dairy Queen. 

Prior to founding Allen Interactions with Dr. Michael Allen in 1993, Mr. Lee developed multiple large-scale military aviation e-Learning projects. He served as a college professor for 10 years, teaching and developing curriculum in hardware, gaming, networking, and information security. During that time, Mr. Lee also developed the Information Security Certificate Programs for the State of Colorado. 

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