Get the skills you need.

The Allen Academy offers soup-to-nuts training and mentorship for creating, supporting, and evaluating great learning experiences.

e-Learning Instructional Design and Development Program


Based on the industry-leading ideas from Michael Allen’s Guide to e-Learning, this program will fundamentally change the way you perceive the design and development of e-learning and the possibilities for success!

You’ll learn both critical design principles and the skills you need with the tools you’re already using to make a performance difference in your organization.

Completion of this program earns you an Allen Certified Instructional Professional (ACIP) Level 1 credential

Read more about the four-course program below, or visit our Webinar Recordings page to hear instructors Ethan Edwards and Nan Thornton describe the program in more detail.


Course 101: Designing Interactivity

This course is a foundation course for all Allen Academy Programs.

Learn the core design principles of Learner-Centered Design, Instructional Interactivity (CCAF), the Three Success Factors (M&Ms), and the Magic Keys to enhancing motivation. Includes a brief introduction to and practice in iterative rapid design with sketching.

In this course, you will:

  • Create meaningful, instructional context
  • Manipulate risk and consequences to challenge learners
  • Focus design on meaningful behavioral outcomes
  • Employ feedback as a crucial teaching vehicle
  • Apply simple design elements to transform learner motivation
  • Develop interactivity design ideas through sketching and prototyping

Course 102: Building Instructional Interactions

Bridge the gap between understanding design and being able to build it. In this course, you will use your preferred development tool to create robust CCAF interactions.

Participate in a hands-on workshop to learn how to use Storyline or Captivate to build instructional interactions. Basic knowledge of the tools is assumed. Learners will learn how to create interactions outside of the traditional “test-question” model, focusing specifically on using imagery and hot-spot and hot-object interactivity to create compelling context, using variables to track actions and delay judgment, and non-linear sequencing. This will be a multi-week course with required independent work.


Course 103: Designing for e-Learning

Learn how to convert a real business learning need into a powerful learning solution.

This course presents core instructional design ideas, tailored specifically for creating interactive instruction. Topics will include effective analysis techniques to identify measurable performance outcomes, writing for interactivity, and organizational tools.

You’ll learn and apply known design strategies for transfer of skills, including spaced practice, selection of appropriate examples and non-examples, procedural learning, problem-solving, and designing for attitude objectives. 

You’ll practice:

  • Effective techniques for working with SMEs
  • Writing for interactivity
  • Employing strategies for transfer of skills

Course 104: Capstone Project and Coaching

Get expert coaching on your own project from Academy instructors.

  • Work on real work!
  • Individual guidance & feedback on your project from your program instructors
  • Bring CCAF and other design principles to life